Foundation
When the world wide web arose in the early 1990s, an idea came up by the two founders Edgar Keser and Thomas Grün, to use the new opportunities for new sales and marketing concepts. After a long period of analysing and consideration it appeared to us that especially the machine trade was predestined for our intentions. Compared to all other goods like automobiles or real estates, a smaller and primarily more specific market had been available for buyers, which was then often locally separated. As a qualified mechanical engineer, this choice was close to last-mentioned founder's heart, Thomas Grün.